Building Digital Credibility to Attract High-Value Clients
Summit City Law Group is one of Fort Wayne's most respected firms, but their online presence was failing them. Their outdated website was difficult to use on mobile and did not reflect the firm's caliber or expertise. They felt their website was a liability that was actively costing them high-value cases to competitors who appeared more modern and professional online.
Our partnership began with a deep-dive Discovery Workshop to understand their ideal client profile. The goal was to build a platform that communicated trust and authority from the very first click. We developed a new, professional website focused on their key practice areas and attorney credentials, and integrated a clear, simple path for potential clients to schedule a confidential consultation. Foundational local SEO was implemented to ensure they were visible to those seeking legal help in the Fort Wayne area.
The new platform transformed the firm's digital image, aligning it with their stellar real-world reputation. The business impact was immediate and substantial. The new site now serves as a powerful and professional "digital front door," giving the partners a renewed sense of pride and confidence in their online presence and delivering a tangible return on their investment through a steady stream of qualified new client inquiries.